Got caught doing my daily four-mile walk in the rain today in Wrigleyville – classic Chicago, right? But I was prepared: waterproof earbuds, protective phone pouch, and a “bring it on” attitude. While everyone else was ducking for cover or giving up, I kept going, drenched but determined to hit my step count.
It hit me, though – walking in a rainstorm is a lot like navigating the business world. You know the storm’s going to hit eventually. Maybe it's a surprise client call, an unexpected crisis, or your project timeline just got shaved by two weeks. What matters most? Preparation.
Just like my waterproof earbuds kept my Smartless podcast going (thanks Will Arnett, Jason Bateman, and Sean Hayes) and my phone pouch saved my phone from a watery death, being proactive with strategic planning and adaptable tools keeps your business afloat when the sky opens up. Having the right systems, team, and mindset can turn a downpour into an opportunity to shine (or at least not look like a soggy mess).
Whether it's a random Sunday rainstorm or a Q4 fire drill, the key is staying dry (enough) and pushing forward. Next time you're tempted to run for cover – grab those earbuds and keep striding!